1. Introduction
Car Momentum UK ("we," "our," or "us") is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our fitness tracking devices, or engage with our services.
2. Information We Collect
2.1 Personal Information
We may collect the following personal information:
- Name and contact information (email address, phone number, postal address)
- Account registration details (username, password)
- Payment information (processed securely through third-party payment processors)
- Customer service communications
- Newsletter subscription preferences
2.2 Health and Fitness Data
Our fitness tracking devices may collect:
- Physical activity data (steps, distance, calories burned)
- Heart rate and cardiovascular metrics
- Sleep patterns and quality
- GPS location data (when location services are enabled)
- Device usage patterns and preferences
2.3 Technical Information
We automatically collect certain technical information:
- Device information (model, operating system, unique device identifiers)
- Log data (IP address, browser type, access times, pages viewed)
- Cookies and similar tracking technologies
- Website usage analytics
3. How We Use Your Information
We use your information for the following purposes:
- Providing and improving our products and services
- Processing orders and managing customer accounts
- Personalizing your fitness tracking experience
- Sending important updates about products and services
- Customer support and technical assistance
- Marketing communications (with your consent)
- Compliance with legal obligations
- Fraud prevention and security
4. Legal Basis for Processing (GDPR)
Under the General Data Protection Regulation (GDPR), we process your personal data based on:
- Consent: When you have given clear consent for specific purposes
- Contract: When processing is necessary for contract performance
- Legal obligation: When we have a legal duty to process your data
- Legitimate interests: When processing serves our legitimate business interests
5. Data Sharing and Disclosure
We do not sell your personal information. We may share your information in the following circumstances:
- Service Providers: Trusted third parties who assist in operating our business
- Legal Requirements: When required by law or legal process
- Business Transfers: In connection with mergers, acquisitions, or asset sales
- Safety and Security: To protect our rights and prevent fraud
- With Consent: When you have explicitly consented to sharing
6. Data Security
We implement robust security measures to protect your information:
- Encryption of data in transit and at rest
- Secure payment processing through PCI-compliant providers
- Regular security assessments and updates
- Access controls and employee training
- Incident response procedures
7. Data Retention
We retain your personal information for as long as necessary to:
- Provide our services and support your account
- Comply with legal obligations
- Resolve disputes and enforce agreements
- Improve our products and services
Health and fitness data is typically retained for the duration of your account plus an additional period as required by law.
8. Your Rights (GDPR)
Under GDPR, you have the following rights:
- Access: Request copies of your personal data
- Rectification: Request correction of inaccurate data
- Erasure: Request deletion of your personal data
- Restriction: Request limitation of processing
- Portability: Request transfer of your data
- Objection: Object to certain types of processing
- Withdraw consent: Withdraw consent at any time
9. Cookies and Tracking Technologies
We use cookies and similar technologies to:
- Remember your preferences and settings
- Analyze website usage and performance
- Provide personalized content and advertisements
- Ensure website security and functionality
You can manage your cookie preferences through our cookie consent tool or your browser settings.
10. International Data Transfers
Your information may be transferred to and processed in countries other than the UK. We ensure appropriate safeguards are in place, including:
- Adequacy decisions by the European Commission
- Standard Contractual Clauses (SCCs)
- Binding Corporate Rules
- Certification schemes
11. Children's Privacy
Our services are not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal information from a child under 16, we will take steps to delete such information.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by:
- Posting the new Privacy Policy on this page
- Updating the "Last updated" date
- Sending you an email notification for significant changes
13. Contact Us
If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us:
14. Supervisory Authority
You have the right to lodge a complaint with a supervisory authority. In the UK, you can contact: